Business Simulations and Discovery-Based Learning
BTS is the world leader in customized business simulations and discovery learning solutions that enable leading corporations to change, grow and succeed. Learn More »
In collaboration with customers, BTS customizes both the content and form of its business programs. Learn More »
Guaranteed Results with The BTS Advantage Way
The Advantage WaySM is a system that is guaranteed to turn development into business results for your organization. Learn More »
Words from CEO Henrik Ekelund
Henrik Ekelund, BTS CEO and founder, created a better way to engage organizations in strategic execution
We continue to grow in a challenging economy
We were a young, small and vulnerable organization when we met our first recession in 1991-1993.
I asked experienced business people for advise. “Your revenues are cyclical. Cut back all costs, reduce your personnel and try to survive until the good times come back” – This is what I was told.
We did the opposite; we hired some great people and we started our businesses in the UK and the US.
Of course, we lost revenues from many customers during that recession, but instead of cutting back, we found new revenue elsewhere.
In summary, we have three main principles guiding us through the ups and downs of business cycles:
- We focus on long-term growth and profit when we make decisions.
- We invest during downturns; this is when we find the best talent.
- We continue to grow during downturns by focusing on the right customers, the right projects and by creating the right results for our customers.
Growth during 2012
By applying these principles in 2012 we grew 22 percent in Europe, 7 percent in USA and 22 percent in Others Markets. Revenues in our subsidiary APG declined 18 percent (which we do not blame on a tough economy, it’s due to our performance). In total BTS Group’s revenues grew 8 percent (currency-adjusted). Profit before tax grew 10 percent.
During the year, we continued to expand into new markets, and opened a business in Munich. We increased our employees with 15 percent to 385 people, and we invested significantly in innovation.
Our long-term growth
With a three-year perspective, we have grown both revenues and profits 13 percent per year. With a ten-year perspective, we have grown revenues 20 percent per year and profits 26 percent per year.
Our ambition is to continue our long-term profitable growth – and to grow 20 percent per year, in line with our financial goals. The majority of BTS units are growing at 20 percent or more per year. For the few BTS units, which are growing slower than 20 percent, and for APG, we have strategies and plans in action to get them back to 20 percent growth.
Society’s Largest Waste
In today’s society, the largest waste is caused by ineffective leadership. Businesses and organizations are failing to capture their full growth and profit potential.
Ineffective leadership leads to missed business opportunities, lower productivity and disengaged employees, which have broader societal impacts as well: lower growth, increased unemployment, lower tax base and lower standards of living.
Vision and Execution
Often, we hear talk about visionary leadership – and how this is the key missing link for effective leadership.
Now, most organizations we meet have compelling visions and strategies that hold great promises for its employees and shareholders. But, we see quite a bit of not so great execution.
We see non-aligned managers and employees. We see organizations that do not have the necessary skills to tackle a changing market or a new strategy, and we see units of organizations striving in different directions.
Research confirms this picture. On average, only 5 percent of employees in a business have a good understanding of its strategy. Also, two thirds of change initiatives fail because of poor execution. And -70 percent of fired CEO’s are terminated not because they lacked vision, but because they failed to engage the organization in carrying out their strategies.
It is more difficult to execute a strategy than to create it.
We apply an effective formula with our customers to drive excellent execution; E = AMC. We believe that Excellent Execution primarily is a function of an organization’s Alignment, Mindset and Capabilities.
Resources allocated as well as the development of structures, systems and processes also drive execution. And – people lead all of this! People are – and remain – the most critical factor in execution; and more precisely – their alignment, mindset and capabilities.
Whether in life or in business, a person’s alignment, mindset and capabilities are derived from experiences, and BTS believes that strategically relevant, “designed experiences” are an untapped resource for accelerating execution. Designed experiences are proven ways to shift mindset, build new beliefs and new capabilities The right experiences, co-created between BTS and our client, are a fundamental building block for accelerating execution, improving business results, and improving the societies we live in. We have the privilege of working with many great business organizations that demonstrate excellence in strategic alignment and execution; Accenture, Chevron, Unilever, Standard Bank, to name a few. Serving world class and demanding companies is where BTS truly excels
Our vision is to become “the global leader in accelerating strategic alignment and execution – innovating how organizations learn; change and improve”. The vision embodies an exciting challenge for all of us. Based on our position today in terms of our client base, solution portfolio, and people, we are convinced that we will achieve this vision.
Growth markets expand rapidly
The revenues from growth markets – Asia, Latin America, Australia and South Africa – grew 2 percent during the year, now representing 17 percent of our total revenues. Our presence in these growth markets represents two key opportunities; to participate in the rapidly rowing local markets, and being more attractive to our global customers.
Our solid financial position
BTS has a positive net cash position, and a strong solidity of 63 percent.
BTS has during 20 years demonstrated a capability to grow organically, always maintaining good profit levels. Today, we are world leader in our field, with substantial opportunities to continue our growth. The result before taxes for 2013 is expected to be better than last year.
Stockholm April 2013
President and CEO of BTS Group (publ)
View all » Recent Releases
View all »Events & Presentations
Aug 20, 2013
Jan Jun Interim Report 2013
Thomas Ahlerup, Senior VP, Investor and
+46 8 58 70 70 00
mobile: +46 768 966 300
Stefan Brown, CFO
+46 8 58 70 70 00