Corporate profile

Business strategy, no matter how well researched and articulated, is only as good as its execution. For more than 35 years, BTS has been partnering with clients to accelerate strategic alignment and building execution capability to deliver business results.


Henrik Ekelund, BTS Chairman of the Board and founder, created a better way to engage organizations in strategic execution

The global leader in strategy implementation, BTS develops and delivers high-impact experiential learning initiatives that drive alignment, mindset and capability around strategic priorities.

Build Strategy Alignment, Confidence and Results

Our industry-leading tools—such as customized business simulations—create opportunities for meaningful practice. Practice strengthens alignment, builds confidence, bolsters competence and motivates action. A great plan, great practice and a rigorous results assurance process dramatically increase the odds of winning.

When faced with the following opportunities leading companies turn to BTS:

  • Alignment around strategy and key performance objectives
  • Acceleration of strategy execution
  • Building business acumen
  • Improvement in business and financial decision making
  • Transformation of sales organizations into business-results accelerators
  • Leadership development focused on front-line execution
  • Implementation of cultural change aligned to strategy
  • Integration of newly merged companies
  • Implementing new performance measurement systems
  • Modeling complex value chains for collaborative improvements

BTS CEO on Simulation culture

The concept of a simulation culture, which has long been favored by the tech industry, is now rapidly making its way into the mainstream business landscape. Simulation culture is built on the idea that playing out scenarios, institutionalizing preparation, and role-playing future changes creates better decisions, improves ways of working, makes projects more profitable, improves win rates, while you get closer to your client.

Simulation culture has reached a critical point in its evolution because of the confluence of three factors.

  • The explosive growth of AI combined with high performance computing abilities can now make simulation-based practices more immersive and accurate, and therefore more powerful.
  • More frequent and rapidly evolving business cycles are demanding business model adaptability.
  • Disappointment in the impact of most training as not being relevant enough, real-time, or at scale.

Check out this Forum Interview with Jessica Skon at Davos 2024.

Filmed and produced by Acumen Media as part of ‘The Forum Interviews’ series.


BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b